Pretend play
Make room for
make-believe.
Kitchens, tea parties and everyday role play. Discover toys that turn familiar moments into stories of their own.
Explore pretend play
A world of play, made their own.
Make room for
Shop by age
A little inspiration for every stage of play.
A world of play
Shop by category
Browse pretend play, building toys, puzzles, vehicles and family games.
Kitchens & pretend play
Cook, serve and make believe.
Baby & toddler toys
First discoveries, one little step at a time.
Building & stacking
Build it. Balance it. Begin again.
Puzzles & learning
Follow a path. Find a match. Try an idea.
Family games
Take turns and share the excitement.
Vehicles & adventure
Little vehicles. Big rescue missions.
Our selection
This week’s favorites
My First Vanity — Wooden Dressing Table with Light-Up Mirror and Stool
$111.99 USD
Nordic Wooden Play Kitchen with Lights and Sounds
$85.99 USD
Magnetic Counting Tree — Number and Color Maze
$17.99 USD
Magnetic City Maze — Wooden Bead and Road Puzzle
$23.99 USD
Wooden Color-Matching Peg Puzzle — Classic Colors
$21.59 USD
100 Wooden Building Blocks — Pastel Colors
$35.99 USD
Sling GOAL — Wooden Tabletop Soccer Game
$27.99 USD
Little Woodpecker — Magnetic Worm-Catching Toy
$19.99 USD
Meet Nene Toys
Thoughtful design for learning through play.
Nene Toys creates educational toys and games that give children opportunities to explore, imagine and learn. Our range includes baby toys, building sets, puzzles, pretend play and family games. We focus on thoughtful design, quality and shared play, with toys that encourage children to take an active part.
Discover our philosophy-
Education
Activities that invite children to explore colours, shapes, movement and ideas at their own pace.
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Quality
We pay attention to materials, shapes and how the pieces work together in everyday play.
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Shared play
Our toys offer opportunities for children and adults to play together. Sharing a game encourages conversation, taking turns and cooperation.
Environmental responsibility
Materials and environmental initiatives
Wood is central to Nene Toys. Responsible sourcing, support for climate projects and tree planting are three ways we put our environmental commitments into practice.
Responsible sourcing
FSC®-certified wood and forest-based packaging. Look for the FSC® label for the specific material claim.
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Climate action
We work with ClimatePartner on product carbon footprints and support climate projects through carbon offsetting.
Our trees on Tree-Nation ↗
Tree planting
We contribute to tree-planting initiatives through Tree-Nation, supporting reforestation projects.
Expert assessment. Real play.
Recognised for the value of play.
Selected Nene Toys products have been recommended by Guía AIJU and awarded the spiel gut seal. Recognition earned through expert assessment and real play.
Spain · 2025–2026 guide
Recommended by Guía AIJU
Recognition applies to selected toys.
Published since 1991, the AIJU Guide recommends toys that pass its studies of play and educational value. Experts, children and families contribute to the assessment.
Recognition details
Applies to the following models:
Germany · Awarded in 2025
Awarded the spiel gut seal
Recognition applies to selected toys.
An independent association assessing toys since 1954. Its expert committee awards the seal after practical testing with families or institutions, considering how a toy supports good play.