Pretend play
Make room for
make-believe.
Kitchens, tea parties and everyday role play. Discover toys that turn familiar moments into stories of their own.
Explore pretend play
A world of play, made their own.
Make room for
Shop by age
A little inspiration for every stage of play.
A world of play
Shop by interest
From pretend kitchens to puzzles and family games, find toys for the things they love.
Kitchens & pretend play
Cook, serve and make believe.
Baby & toddler toys
First discoveries, one little step at a time.
Building & stacking
Build it. Balance it. Begin again.
Puzzles & learning
Follow a path. Find a match. Try an idea.
Family games
Take turns and share the excitement.
Vehicles & adventure
Little vehicles. Big rescue missions.
Picked for play
This week’s favourites
Wooden Tea Party Set
Tea for everyone
Pour, pass and share a little make-believe.
€29,99 EUR
Counting Tree Maze
Follow the colours
Guide the beads along the branches, matching colours and counting as you go.
€19,99 EUR
Color Button Board - Soft Pastel Colors
A picture, piece by piece
Match colourful shapes to complete each picture.
€23,95 EUR
Tool Truck Busy Board
A workshop on wheels
Turn, fasten and explore the working details.
€39,99 EUR
Meet Nene Toys
At Nene, Playtime is Serious Business.
We make toys for the questions, the experiments and the stories children dream up. Thoughtful design, hands-on discovery and time together are at the heart of Nene.
Discover our philosophy-
Curiosity
A shape to match, a path to follow, a new way to play. Small discoveries start with trying.
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Quality
Thoughtful shapes, tactile materials and details that invite children to keep exploring.
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Togetherness
A pretend tea party or a family game. Time to take turns, share ideas and enjoy being together.
Our commitments
The choices behind the play.
Wood is central to Nene Toys. Responsible sourcing, support for climate projects and tree planting are three ways we put our environmental commitments into practice.
FSC® C222169
Responsible sourcing
FSC®-certified wood and forest-based packaging. Look for the FSC label for the specific material claim.
QS8S1D
Climate action
We work with ClimatePartner on product carbon footprints and support climate projects through carbon offsetting.
Our trees on Tree-Nation ↗
Tree planting
We contribute to tree-planting initiatives through Tree-Nation, supporting reforestation projects.
Expert assessment. Real play.
Recognised for the value of play.
Selected Nene Toys products have been recommended by Guía AIJU and awarded the spiel gut seal. Recognition earned through expert assessment and real play.
Spain · 2025–2026 guide
Recommended by Guía AIJU
Recognition applies to selected toys.
Published since 1991, the AIJU Guide recommends toys that pass its studies of play and educational value. Experts, children and families contribute to the assessment.
Recognition details
Applies to the following models:
Germany · Awarded in 2025
Awarded the spiel gut seal
Recognition applies to selected toys.
An independent association assessing toys since 1954. Its expert committee awards the seal after practical testing with families or institutions, considering how a toy supports good play.